This story combines a more than one-thousand-year old board game with one of the most recent ways of earning money on the Internet: generating content which can be freely accessed (that later make money through advertising, subscriptions, sale of related products and other means).

The game dominos has its origin as a form of entertainment in China, and came about from other games involving darts. The pieces used to be made out of bone and had a pin on each side which held the bone together with a sheet of ebony in order to hide the points from the opposing player. This is the origin of the characteristic contrast of black and white which we associate with the dominos even today. It arrived in Europe with different adaptations after the second half of the XVIII century, mainly through Italy, although it was the French that gave it its name. Currently, in addition to Spain, it is also very popular in different countries in Latin America.

The star of the video calls themselves Hevesh5 on the internet, and defines herself as a professional domino artist. She is dedicated to designing and creating domino runs for public entertainment through YouTube, one of the most popular video social networks in which she has almost one million subscribers to follow the weekly publication of her creations. The video that you can see here, titled “Crazy domino tricks” was published at the end of 2013 and is the most watched video on the channel, with more than 50 million views.

For the creation of a run like “the incredible triple spiral” one of the latest videos published, the artist spent 25 hours over 8 days to build the structure using 15,000 different pieces.

With a total of more than 200 million views of her productions, Lily Hevesh has found through the internet a perfect channel to promote her art, as well as developing projects for advertising and publicity campaigns.