However, many of the beliefs of today’s society about seniors is based on obsolete principles and ideas that are mistaken. We have created “silver value” to define an active ageing philosophy, aimed at taking advantage of all the positive aspects of a new life after 50, and to continue enjoying experiences that allow us to carry on being enriched as people.

In the following video by the American Foundation AARP (that offers services to vulnerable people over the age of 50) you can see how easy it is to break-down these clichés on what it means to “be old” and how the perspective of young people changes when they fully understand what ageing means.