In order to cheer on the members of the British Paralympic teams at the Rio Games 2016, Channel 4 launched this original video.

The advert entitled “We are super humans” shows, in very a creative way, some spectacular sequences which are proof of the super powers that these people possess, not only when doing sport at the highest level of competition, but also in all parts of their daily lives. To the rhythm of the song “Yes I can”, it becomes a very special tribute to functional diversity and personal drive.