The power of flowers
WE ASSOCIATE FLOWERS WITH HAPPY MOMENTS, AND THEY TAKE US TO A NATURAL WORLD FULL OF COLOUR, SMELLS, FORMS AND TEXTURES THAT PROVOKE A PROFOUND EFFECT ON OUR EMOTIONS.
As a matter of instinct, we understand that flowers improve our state of mind, but their effects on older people are particularly deep, surprising and almost magical. This isn’t intuition, there is evidence as can be seen in the scientific study “Flowers and Seniors” which analyses the effects of giving flowers to a sample of more than 100 participants with different racial profiles, between 55 and 93 years of age, that were chosen at random in four groups for an experiment that lasted six months. The participants did not know the real purpose of the study, and thought that the flowers had been given to them as a sign of gratitude for their participation in a scientific project in which they had to keep a diary on certain aspects and carry out interviews for their own personal development. In these interviews, the team analysed the general information about the participant, their health condition, their social support network and levels of satisfaction with life, along with different indicators related to their memory, levels of depression and social interaction. The participants assigned to the “early group” received flowers after carrying out the first interview. The “late group” were given flowers before the last interview started. The “all flowers group” received flowers before the second and third interviews and the “without flowers group” received flowers once the study had finished. Using this methodology, the results permitted the study team to analyse the evolution of the participants’ state of mind, social skills, and the effect of receiving or not receiving flowers as a present.